M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs). Known as next-generation e-commerce, m-commerce enables users to access the Internet without needing to find a place to plug in.
Failing to provide a mobile-friendly shopping experience might just be putting you at a disadvantage, given the growing popularity of mobile Internet and mobile shopping, not to mention the multi-screen world we live in today. However, if you’re yet to be convinced by the need for mobile optimization, or you’re just getting started with an e-commerce venture and want to see what the fuss is all about, read on for a quick run through of some reasons why you’ll want to get mobile-friendly as soon as possible.
Increase in smart phone and mobile internet users:
The most basic reason is that more and more people now own smart phones and tablets and are connected to the Internet using these devices.
Increase in mobile commerce sales:
Simple stuff – as far as actual transaction amounts are concerned, the numbers are quite impressive: PayPal processed $27 billion worth of mobile transactions in 2013, while Alipay exceeded even that, claiming that it had processed $150 billion worth of mobile transactions over the same period of time.
Increase in traditional sales because of m-commerce:
It’s important to make sure that any customers who happen to be browsing through your mobile store end up buying from your retail store anyway. And the best way to do that is to make sure your online store is mobile-friendly.For an example of a retail store profiting from having a mobile app, you need look no further than Starbucks. With the aid of their mobile app, which lets users pay for their coffees, reload their Starbucks loyalty accounts and so on, Starbucks conducted $1 billion in mobile transactions in 2013.
Increase in visitors because of mobile-friendly website:
With so many mobile Internet users, the most important reason to have a mobile friendly website is the fact that a mobile-unfriendly website has every chance of driving potential customers away. Whereas a great mobile experience would lead the potential customer to visit the site and maybe even generate sales.